Healthcare Insurers and Brokers

Wellness Applications and Programs

Insurance providers know firsthand how expensive healthcare has become. To curb premium increases, companies are moving toward high-deductible, consumer-directed health plans that include integrated wellness programs. Companies offering incentives for participation in wellness programs rose from 49% in 2010 to 68% in 2011¹. Without these incentives, consumer-driven health plans will simply shift the cost of healthcare to the employee, creating a negative perception of the employer.

FitLinxx products help insurance providers effectively manage groups and limit overall claims payments. Using the wireless activity monitor/pedometer and health tracking devices, providers can create programs that easily capture health information like daily activity, blood pressure and weight. Users can view their data on their web-based application, enabling them to set goals, track their progress over time and interact with others to improve their overall well-being.

By offering programs that include FitLinxx wellness applications, healthcare insurers and brokers can:

• Offer wellness solutions to users as part of insurance plans
• Add value to health plans
• Curb erosion of fully insured employer accounts by keeping populations healthier
• Offer incentives to individuals interested in private health plans due to industry reform
• Help users improve their overall health through increased activity
• Reduce the number of healthcare claims and expenditures
• Create rewards and incentives for strong activity levels and proactive health screenings
• Customize the web-based wellness experience with their own branding and look

Learn more about FitLinxx health and wellness applications and products.

1. 2011 Wellness & Benefits Administration Benchmarking Study, www.bswift.com.