FitLinxx Launches Health and Wellness Device for “Everyone”; Pebble Is Easy-to-Use All-Day Activity Monitor Worn on Footwear, Waistband

Tracks Walking, Running, Biking, Elliptical Activities; Motivates People to Be Active Anytime, Anywhere

SHELTON, CT, June 26, 2012 – FitLinxx, a provider of health and wellness technology that motivates people to live actively and improve their well-being, today announced the Pebble™, an all-day wireless activity monitor that motivates people to be active anytime, anywhere. Designed for use in corporate wellness programs, the Pebble is a natural, easy-to-use device that clips to an individual’s shoe or waistband, blending seamlessly into daily life. It uses intelligent, patented algorithms to collect accurate and objective activity data. The device automatically tracks the number of steps taken, calories burned, distance traveled and total activity time, and works across multiple activity types.

Smart Activity

The Pebble’s intelligent algorithms dynamically adjust based on the type of motion detected. Once the Pebble collects activity data, it automatically and wirelessly sends it through the FitLinxx database via wireless access points to customized personal websites.

Using applications that FitLinxx partners create, individuals can view their activity information, set and measure goals, and join communities to stay motivated. The Pebble provides instant and motivating feedback displayed on the device, showing progress that an individual has made toward his/her daily goal, as well as sync status and remaining battery life.

“The Pebble is a natural choice for businesses,” said FitLinxx President and CEO Dave Monahan. “Through its simplicity, accuracy and ‘total population’ approach, the Pebble is unmatched in addressing the needs of a diverse workforce and motivating people to make smart decisions to be more active.”

According to FitLinxx partner Doug McClure, co-founder and CTO of Healthrageous, “We believe people will appreciate the Pebble’s simplicity, goal completion feedback and the option to wear it on the waistband. And, because the Pebble works across popular activities such as biking and elliptical, it will appeal to individuals of all activity levels. Physical activity is a central component of the Healthrageous prevention and chronic condition platform.”

Key Enhancements:

The Pebble offers the following enhancements versus FitLinxx’s previous activity device: Users can now wear the new activity monitors on their waistbands as well as their footwear; the device provides immediate feedback on each user’s daily goal achieved; it works across multiple activities; and it offers extended battery life with convenient battery replacement.

FitLinxx’s latest innovation offers the following features and benefits:

  • Simplicity: The Pebble is convenient and effortless to use. Just clip it on and go. No charging, docking or pairing is needed.
  • Wear Options: It can be worn on footwear or waistbands.
  • Feedback-at-a-Glance: The easy-to-understand display instantly shows daily goal progress to keep people motivated.
  • Multiple Activities:  The Pebble tracks popular activities, including walking, running, biking and elliptical, as well as all-day activity.
  • Automatic Wireless Data Transfer: Transfers take place without any user intervention. No cables, manual entry or additional action is required to sync data.
  • Intelligent Algorithms: Intelligent algorithms provide objective, verifiable data to measure goals and create incentive programs.
  • Universal: The Pebble is a total population solution. It works across diverse demographics in multiple-user environments.
  • Open: An easy-to-use, open API enables partners to create their own customized wellness applications.

Availability

The Pebble will be generally available to FitLinxx’s health and wellness partners in the US in Q3 2012. It will be available to global partners by the end of the year.

About FitLinxx

FitLinxx develops patented health and wellness technology that motivates people to live actively and improve their well-being. Sold exclusively through partners to businesses, its wireless activity monitors, health devices and software make it easy for people to accurately track and measure daily activity levels and health indicators like weight and blood pressure. In addition, its fitness facility solution helps members adopt exercise habits that achieve health, wellness and fitness goals.

Using FitLinxx technology, the company’s global partners have created customized fun and engaging programs that help people begin and maintain active and healthy lifestyles. Employers benefit by lowering their healthcare costs, increasing worker productivity and improving overall employee health. FitLinxx is unique in accurately tracking all-day activities in an end-to-end wireless solution. The company’s network of fitness facilities and more than 50 partners has helped more than four million people experience the benefits of FitLinxx offerings.