Wellocracy Launches New "Self-health" Movement to Get America Healthy Using Digital Health, with Online Community and E-Book Series

LAS VEGAS AND BOSTON, JANUARY 8, 2013 -- A physician and leading authority in the world of consumer health technology, an exercise physiologist and lifestyle medicine physician, and a best-selling author have joined forces to bring digital health to America, with a focus on simplicity and individuality. Wellocracy, which launched at the Consumer Electronics Show (CES) today with an online community and the first in a planned series of e-books, is the health and wellness movement to help the average Jo/e become slimmer, stronger, fitter, happier and healthier using digital health, motivational self-awareness and non-disruptive strategies to increase activity.

“There are millions of people struggling to eat well, exercise, manage a chronic disease or decrease other health risks. Wellocracy will help them select and use digital health tools, understand their individual motivations, and make incremental lifestyle changes that can easily be incorporated into busy schedules,” said Joseph C. Kvedar, MD, co-founder, Wellocracy, and founder and director, Center for Connected Health, Partners HealthCare. "The truth is, we all need to work at maintaining health—that’s why Wellocracy was founded as the health and wellness movement for average Jo/e,” he added.

“From my work researching and operating connected health programs over the past decade, I've learned the formula for successfully changing behavior and making it stick," said Dr. Kvedar. “This is information everyone can use.”

"Wellocracy will help you find your 'stickiness factor,' the particular motivational strategies that will inspire you to stay on-track to achieve your goals—even if you’ve never been able to do that before," said Carol Colman, Wellocracy co-founder and author of several national health best-sellers. "For too long, the domain of health and wellness has been ruled by the concept that we should be slaves to the gym, when research shows that people can significantly boost their activity level—and health—by making little changes to their daily routines.” 

Wellocracy’s first e-book, Move to a Great Body, is available today and is written as a guide to understanding and selecting digital health and activity trackers: tiny, wearable biosensors that monitor activity levels throughout the day, such as steps walked and calories burned. The tracker sends this information to a computer, tablet or smartphone where it can be accessed any time to give an accurate picture of key health indicators. Move to a Great Body, written by Wellocracy’s co-founders, is available for $2.99 on the Wellocracy web site and online at amazon.com, Barnes and Noble, Google and Kobo. 

Future books will cover new health and activity trackers, devices and apps to promote weight loss, manage stress, improve sleep, rev up your sex life, enhance productivity and manage chronic conditions such as high blood pressure. 

Wellocracy.com, which also launched today, provides ongoing tips, product reviews, health and wellness information, professional and community support to help consumers start and maintain a healthy lifestyle with digital health. It is free to join.

"Today’s personal health technologies can shine a light on our blind spots, providing us with much greater insight about our behavior and how it impacts all aspects of our lives,” said Justin Mager, MD, Wellocracy co-founder and specialist in integrative and lifestyle medicine. “For instance, a step count below 2,000 steps per day indicates a very sedentary lifestyle. By tracking activity, it's easy to identify missed opportunities to increase activity, such as stairs you could have climbed rather than taking the elevator, as well as to understand what inspires and obstructs us in pursuing better health." 

To help get people started, Wellocracy is offering the FitLinxx Pebble activity tracker via the website. "FitLinxx is excited to partner with Wellocracy, an organization dedicated to empowering, educating and engaging people to manage their personal health and wellness," said Dave Monahan, CEO, FitLinxx. "We believe Wellocracy’s community-based approach to health, along with FitLinxx’s Pebble activity tracker, will help provide the motivation people need to lead more active, healthy lifestyles." FitLinxx develops innovative health and wellness technology that motivates people to live actively and improve their well-being.
Wellocracy launched during a presentation at the massive Consumer Electronics Show (CES) in Las Vegas today, “Wellocracy – Bringing Connected Tech to the ‘Help Us Stay Fit’ Generation,” where Dr. Kvedar conversed with Jeff Shoemate, Vice President, Innovation & Business Development, United Healthcare, about how to get digital health technologies into the hands of consumers. 

About Wellocracy
Wellocracy is a self-health movement and online community dedicated to empowering and engaging people to simply -- and effectively -- manage their health and wellness in ways never before possible. Co-founded by Joseph C. Kvedar, MD, founder and director, Center for Connected Health, Partners HealthCare; Carol Colman, co-author of more than two-dozen books on technology, diet, health and fitness, including several New York Times and national best-sellers; Justin Mager, MD, a San Francisco Bay area physician specializing in integrative and lifestyle medicine; and Gina Cella, a healthcare communications executive  who has worked in the health and pharmaceutical industry for two decades. Wellocracy combines the right smart tools, strategies and motivation to help people stay on course for a healthier, more active lifestyle. Visit http://www.wellocracy.com.